You probably know this by now, but SEO (Search Engine Optimization) is becoming increasingly crucial in online marketing. Competition is fierce online, and grows fiercer by the day. It’s not as simple as throwing a website together and hoping customers find your business. There’s a method to the madness that makes everything flow smoothly and efficiently.
The secret to success is to have a high search engine keyword ranking. This will place your company on the front page of Google and other major search engines. Think about it… how often do you go beyond the first page of search [...]
An SEO investment could be the greatest thing you do for your business this year, and every year after.
Many people don’t think SEO is important for their business. Maybe you have a storefront and you already get business the traditional way, so you aren’t as worried about bringing in new customers with the Internet. Maybe you’ve even heard that “SEO is dead” (that’s far from the truth, by the way!). Or maybe you don’t even know what SEO is, much less why you need it.
SEO is pretty easy to grasp, though it’s a little more complex in practice. [...]
Still not sure if the price tag for an updated, interactive, and detailed website is the right choice for you? Not sure you’ll ever see the return on investment? There are countless ways websites continue to be the investment companies and business owners need to take their business to the next level. More and more, companies are becoming successful with nothing but an effective website. Still not convinced? Here’s a few reasons why business owners need a website:
1) Both you and your business will gain credibility.
With an online presence, you gain credibility from every [...]
We’ve all grown up seeing our parents reading the newspaper. At that time, having your company advertised on the first page of the paper would have been the biggest success for your business. However, we now live in a time when having your name on the top Google page means everything. Sure, it’s good to advertise in the newspaper too… but if you were planning to ditch Internet advertising, you ought to think again. Here are five reasons why your company would benefit much better from digital marketing rather than newspaper ads.
It grants us mobility
Just think [...]
Every one of us wants to be popular. That goes double if you have a company you needs advertising. It can get a little discouraging if you go on your company’s social media profile just to see that you only have a handful of people offering you likes. The temptation will creep in pretty fast, and you’ll discover that it’s pretty easy to pay a few dollars for some extra likes.
Even Facebook acknowledged that about 83 million accounts are false. Bringing it down to a percentage, that’s 8.7%. Out of those accounts, around 1.5% of them are spam as well. All of those were[...]